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The goal of the keyword placement and density is always to give your website the highest placement possible with the search-engines, especially the most widely used, Google. Putting your website high within the search engines means that when someone does a search based on conditions that are on your website, you increase the chances that your site should come right back together of the very first results. Remember that when people are searching, they only read a certain number of pages within the results, and so the sooner your page shows in those results, the greater than chances are that somebody will actually click the link that will result in your page. Unless you are totally knowledgeable about the process of search engine optimization, you may want to hire an SEO specialist to look after this for you to ensure that your site obtains the greatest standing possible..